COVID-19 Impacted Established Businesses:
- Key Need: Recovery and adaptation funding after pandemic setbacks (debt, defaults).
- Receptive To: Understanding of their past stability and a path to regain it.
- Transitioning Main Street Retail & Service:
- Key Need: Funding to pivot to e-commerce, adapt to new consumer behavior.
- Receptive To: Solutions for navigating economic shifts and accumulated debt.
- Recovering Restaurants & Hospitality:
- Key Need: Immediate capital for restaffing, restocking post-closures.
- Receptive To: Support for a sector heavily impacted and needing to rebuild.
- Struggling Construction & Trades:
- Key Need: Funding to overcome project delays, payment issues, cash flow gaps.
- Receptive To: Understanding of industry-specific financial volatility.
- Adapting Transportation & Logistics:
- Key Need: Capital to address rising costs, supply chain issues, new equipment.
- Receptive To: Solutions for navigating current economic and logistical challenges.
- Cost-Burdened Small Manufacturers:
- Key Need: Funding to manage increased material/labor costs, invest in efficiency.
- Receptive To: Support for maintaining operations amidst rising expenses.
- Key Need: Access to funding despite systemic barriers and potential past issues.
- Receptive To: Messages of inclusion and opportunity.
- Growing E-commerce with Cash Flow Gaps:
- Key Need: Funding to manage inventory, marketing, fulfillment during rapid growth.
- Receptive To: Solutions for short-term cash flow challenges despite overall growth.
- Seasonally/Project-Based Service Businesses:
- Key Need: Funding during slow periods despite potential past financial challenges.
- Receptive To: Understanding of income fluctuations and consistent support.
- Businesses Seeking Debt Consolidation:
- Key Need: Solutions to simplify high-interest debt, potentially after defaults/NSFs.
- Receptive To: A clear path to better financial management and lower costs.
